عنوان مقاله [English]
Media, Radio & Television organizations have their own policy making principals. They also consider policies & regulations for their female employees who are regarded as an active group in media, playing an important role in recognition & representation of women as half of the population in every society. IRIB, too, with relying on the progressive attitude of "Iranian Muslim Women Pattern, neither Eastern nor Western”, should not be exempted from the aforementioned criteria. The present article tries to survey on the issue of women working in IRIB & the most important challenges they are faced with in their profession. The article also tries to recognize how these challenges affect the representation of women inside media. This research has applied a qualitative approach and the data collected from interviews of 30 women working in different fields such as managers, directors, producers and journalists, is revised by thematic analysis. As a result, four themes of “Motivation”, “Family & Motherhood”, “Organizational Challenges”, and “Gender”, have been recognized. The researcher has come to a conclusion through analyzing “challenges”, that despite all the IRIB’s efforts in revering women’s standpoint, and denying objectification of females inside media, there has been no particular grounds & principals for them as opportunities to promote & develop their career. Therefore the article suggests that, there should be an agenda in relation to design policies & guidelines based on the third pattern of “Iranian Muslim Women”.