عنوان مقاله [English]
Drawing on “Speech Act Theory” and “CDA Framework”, the present research aims to study the linguistic technics of persuasion used in TV shows designed for Konkoor Applicants. The data is a five- hour corpus of such programs recorded from various TV channels in autumn and winter of 2016. The findings suggest that the ultimate objective of such programs is to convince and persuade students to purchase services offered by sponsors. To achieve this goal, they utilize subliminal and supraliminal stimuli to appeal to their audience resulting in commercialization of programs that are supposed to be educational in nature. (|In more than 80 percent of cases students are directly asked to purchase services). Our study shows that such TV programs are absolutely detrimental to the process of learning and serious discrepancies between their content and cultural-scientific content of national Directives on educational policies are quite obvious making it necessary to regulate these shows in terms of form and content.