Every media organization aims to find the potential of influencing the knowledge, attitude, action of its audience and ultimately persuade them. The media can only reach their cultural, social and political aims when they acquire skills and power in persuading their audience by recognizing the capacities and features of humans, to adjust the process of communicating with them. The complex and dynamic dimensions of the mysterious character of the audience indicate the difficulty in initiating a persuasive influential connection. Therefore, it necessitates extensive studies in this regard. The present research has applied the methodology of a systematic review of the sources and introduces 7 cases of characteristics (motivations, psychological features, previous beliefs, moral judgments, mood, mental schema and media literacy) which are the most important features of the audience, known so far. The research also tries to present a multidimensional image of the audience while giving functional advice for establishing an influential persuasive communication.
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sharifee,S. M. and salim,H. (2020). Persuasive Communication Based on Multi Dimensional Cognition of Audience. Journal of Interdisciplinary Studies in Communication and Media, 3(7), 67-92. doi: 10.22034/jiscm.2020.222500.1098
MLA
sharifee,S. M. , and salim,H. . "Persuasive Communication Based on Multi Dimensional Cognition of Audience", Journal of Interdisciplinary Studies in Communication and Media, 3, 7, 2020, 67-92. doi: 10.22034/jiscm.2020.222500.1098
HARVARD
sharifee S. M., salim H. (2020). 'Persuasive Communication Based on Multi Dimensional Cognition of Audience', Journal of Interdisciplinary Studies in Communication and Media, 3(7), pp. 67-92. doi: 10.22034/jiscm.2020.222500.1098
CHICAGO
S. M. sharifee and H. salim, "Persuasive Communication Based on Multi Dimensional Cognition of Audience," Journal of Interdisciplinary Studies in Communication and Media, 3 7 (2020): 67-92, doi: 10.22034/jiscm.2020.222500.1098
VANCOUVER
sharifee S. M., salim H. Persuasive Communication Based on Multi Dimensional Cognition of Audience. Journal of Interdisciplinary Studies in Communication and Media, 2020; 3(7): 67-92. doi: 10.22034/jiscm.2020.222500.1098
