Document Type : Research Paper
Authors
1
Social Communication Sciences Department,, Faculty of Communication Sciences, & Media Studies, Central Branch, Islamic Azad University,Teran, Iran
2
Social Communication Sciences Department, Faculty of Communication Sciences, & Media Studies, Central Branch, Islamic Azad University,Teran, Iran (Corresponding Author)
3
Media Management Department, Faculty of Social Sciences,Communication&Media, Central Branch,,Islamic Azad University,Teran,Iran
4
Electronic Department, , Faculty of Electrical Engineering, Sharif University of Technology, Tehran, Iran
Abstract
With the formation of Cyberspaces which was followed by the emergence of Social Networks, Media organizations and traditional media were faced with new threats and opportunities. New challenges of the Internet-based new media are an issue for traditional ones and they have always been a debate case for experts. The main issue of this research is to explain the challenges of IRIB concerning cyberspace now and then and try to propose solutions for how to deal with such challenges. Since monitoring and influencing in cyberspaces is officially put on the shoulder of the Deputy of Cyberspaces at IRIB, which is newly on foot, therefore, this research tries to survey opportunities, threats, strengths and weaknesses, to find and introduce solutions to this challenge. Strategies intended by this research provide this deputy the potency not to be passive in confronting social networks and their activities or even take the lead. Delphi method has been applied as the methodology of this research and by taking advantage of David’s Strategic Planning model, the work is done in 3 stages, attaining important results. For this purpose, the views and attitudes of 18 veteran media experts have aided this research. According to the findings of this research, the challenges for IRIB can be divided into two groups: Present Challenges and Future Challenges in which each of them has its solutions. The findings show that the strengths and opportunities are more than weaknesses and threats. And finally, aggressive strategies have been suggested as the most suitable ones.
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