Journal of Interdisciplinary Studies in Communication and Media

Journal of Interdisciplinary Studies in Communication and Media

Television and Health Communication: Representation of HIV in TV Series

Document Type : Research Paper

Authors
Sirvan Abdi 1
Hadi khaniki 2
Akbar Nasrollahi 3
Bita Shahmansouri 4
1 Ph.D. Candidate in Communication, Department of Communication, Faculty of Social Sciences, Communication and Media, North Tehran branch, Islamic Azad University, Tehran, Iran
2 Professor, Department of Communication, Faculty of Communication, Allameh Tabataba’i University, Tehran, Iran (Corresponding Author)
3 Assistant Professor, Department of Communication, Faculty of Social Sciences, Communication and Media, Central Tehran branch, Islamic Azad University, Tehran, Iran.
4 Department of Communication, Faculty of Social Sciences, Communication and Media, Central Tehran branch, Islamic Azad University, Tehran, Iran.
10.22085/jiscm.2022.304681.1264
Abstract
AIDS (acquired immune deficiency syndrome) or HIV is one of the important issues in the area of health absolute and effective treatment of which by human attempts has not been successful so far. The annual increase of those suffering from HIV all around the world justifies the necessity of paying attention to this disease and the type of representing it in mass media. As the quality of disease’s representation will influence the existing view about it, feelings of the sufferer and actions to be done about the disease, in this article we have dealt with three medical series namely “The Shadow of Loneliness”, “Casualty” and “All Saints” aiming at analysis of representation of AIDS/HIV in the mass media. We have enjoyed the methods of semiotics and discourse analysis to answer the research question and in total, we have analyzed twelve scenes. The research findings show that in each of these series, an emphasis has been made on a special transmission of the disease and the other dimensions of the disease including the disease’s progression trend, preventive measures, treatment methods and in fact, the bio-medical aspect of the disease have been ignored. This is while ethical and religious aspect of prevention by observing ethical criteria, social support (especially, family’s) and generating motivation in order to fight the disease have been emphasized on. The research results suggest that using educational and entertaining programs like medical programs can yield suitable information, in addition to entertaining the audience, but sufficient attention to various aspects of a infectious chronic disease such as prevention, treatment and transmission ways, are counted as its necessities
Keywords
AIDS/HIV
Representation
Discourse Analysis
Semiotics
Medical Program
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