Balakrishnan, B. K., Dahnil, M. I., & Yi, W. J. (2014). The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y. Procedia-Social and Behavioral Sciences, 148, 177-185.##
Baldus, B. J., Voorhees, C., & Calantone, R. (2015). Online brand community engagement: Scale development and validation. Journal of business research, 68(5), 978-985##.
Bang, J., Youn, S., Rowean, J., Jennings, M., & Austin, M. (2018). Motivations for and outcomes of participating in research online communities. International Journal of Market Research, 60(3), 238-256.##
Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan management review, 49(3), 36.##
Carlson, J., Wyllie, J., Rahman, M. M., & Voola, R. (2019). Enhancing brand relationship performance through customer participation and value creation in social media brand communities. Journal of Retailing and Consumer Services, 50, 33. 341-350.##
Davis, R., Piven, I., & Breazeale, M. (2014). Conceptualizing the brand in social media community: The five sources model. Journal of Retailing and Consumer Services, 21(4), 468-481.##
Dehdashti Shahrokh, Zohreh; Behyar, Pedram. (1396). Background and consequences of consumer participation in the virtual community. Smart Business Management Studies, 6 (21), 33-64. (in Persian)##
De Vries, N. J., & Carlson, J. (2014). Examining the drivers and brand performance implications of customer engagement with brands in the social media environment. Journal of Brand Management, 21(6), 495-515.##
Farjam Fard, Razieh; Shah Tahmasebi, Ismail. (1395). Investigating the antecedents and consequences affecting members' participation in the brand virtual community in Iran (Case study: Elite brand virtual community). Brand Management, 3 (5), 119-150. (in Persian)##
Ghaffari, M., Abasi, A., & Konjkav Monfared, A. (2018). The Role of Tourist Experience in the Tourism Destination Image of Isfahan. Journal of Tourism and Development, 7(2), 97-112.##
Haeckel, S. H., Carbone, L. P., & Berry, L. L. (2003). How to lead the customer experience. Marketing Management, 12(1), 18-18##
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? Journal of interactive marketing, 18(1), 38-52##
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of consumer research, 9(2), 132-140#.#
Ind, N., Coates, N., & Lerman, K. (2020). The gift of co-creation: what motivates customers to participate. Journal of Brand Management, 27(2), 181-194.##
Islam, J. U., & Rahman, Z. (2017). The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm. Telematics and Informatics, 34(4), 96-109.##
Kang, J., Tang, L., & Fiore, A. M. (2014). Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation. International Journal of Hospitality Management, 36, 145-155.##
Kelley, J. B., & Alden, D. L. (2016). Online brand community: through the eyes of Self-Determination Theory. Internet Research, 26, 790-808##.
Kim, J. W., Choi, J., Qualls, W., & Han, K. (2008). It takes a marketplace community to raise brand commitment: the role of online communities. Journal of marketing management, 24(3-4), 409-431.
Konjkav Monfared, A. R., & Mirhoseini, M. (2014). Factors affecting the adoption of mobile banking customers bank branches export city of Yazd. Journal of Marketing Management, 2(3), 107-120.##
Kozinets, R. V., De Valck, K., Wojnicki, A. C., & Wilner, S. J. (2010). Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of marketing, 74(2), 71-89.##
Krejcie, R., & Morgan, D. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30, 607-610.##
Kumar, J. (2019). How psychological ownership stimulates participation in online brand communities? The moderating role of member type. Journal of business research, 105, 243-257.##
Kumar, J., & Kumar, V. (2020). Drivers of brand community engagement. Journal of Retailing and Consumer Services, 54, 101949.##
Kumar, J., & Nayak, J. K. (2019). Understanding the participation of passive members in online brand communities through the lens of psychological ownership theory. Electronic Commerce Research and Applications, 36, 100859.##
Langston, C. A. (1994). Capitalizing on and coping with daily-life events: Expressive responses to positive events. Journal of personality and social psychology, 67(6), 1112.##
Liao, J., Huang, M., & Xiao, B. (2017). Promoting continual member participation in firm-hosted online brand communities: An organizational socialization approach. Journal of business research, 71, 92-101.##
Liu, L., Liu, R., Lee, M., & Chen, J. (2019). When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities. Internet Research.##
López, R. A., de Maya, S. R., & López, I. L. (2017). Sharing co-creation experiences contributes to consumer satisfaction. Online Information Review.##
McManus, J., & Ardley, B. (2019). Innovation and Co-creation process within a service context: a matter of choice or necessity? Open Journal of Business and Management, 7(1), 25-42.##
Meek, S., Ryan, M., Lambert, C., & Ogilvie, M. (2019). A multidimensional scale for measuring online brand community social capital (OBCSC). Journal of business research, 100, 234-244.##
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of marketing, 58(3), 20-38.##
Naeem, M. (2020). Uncovering the role of social motivational factors as a tool for enhancing brand-related content. Qualitative Market Research: An International Journal.##
Nguyen, B., Melewar, T., & Chen, J. (2013). A framework of brand likeability: an exploratory study of likeability in firm-level brands. Journal of Strategic Marketing, 21(4), 368-390.##
Ortiz, J., Chih, W.-H., & Teng, H.-C. (2017). Electronic word of mouth in the Taiwanese social networking community: participation factors. Internet Research.##
Ouwersloot, H., & Odekerken‐Schröder, G. (2008). Who's who in brand communities–and why? European Journal of Marketing, 42, 571-585.##
Rimé, B. (2009). Emotion elicits the social sharing of emotion: Theory and empirical review. Emotion review, 1(1), 60-85.##
Saeida-Ardakani, S., Konjkav-Mofared, A. R., Hakkaki, S. M., & Mansouri, M. (2012). The effect of emotional intelligence on job stress management methods. Journal for Management and Development Process, 25(1), 5-26.##
Schumacker, R. E., & Lomax, R. G. (2004). A beginner's guide to structural equation modeling. psychology press.##
Sierra, J. J., Badrinarayanan, V. A., & Taute, H. A. (2016). Explaining behavior in brand communities: A sequential model of attachment, tribalism, and self-esteem. Computers in Human Behavior, 55, 626-632.##
Sirapracha, J., & Tocquer, G. (2012). Customer experience, brand image and customer loyalty in telecommunication services. International Conference on Economics, Business and Marketing Management,##
Thomas, A. (2017). Multivariate hybrid pathways for creating exceptional customer experiences. Business Process Management Journal.##
Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of service research, 13(3), 253-266.##
Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26(3), 145-152.##
Yoon, H. (2015). Use of social networking sites and word-of-mouth in tourism services. In Advances in Hospitality and Leisure. Emerald Group Publishing Limited.##
Zech, E., Rimé, B., & Nils, F. (2004). Social sharing of emotion, emotional recovery, and interpersonal aspects. The regulation of emotion, 157-185.
Zhao, Y., Chen, Y., Zhou, R., & Ci, Y. (2019). Factors influencing customers’ willingness to participate in virtual brand community’s value co-creation. Online Information Review.##
Zheng, X., Cheung, C. M., Lee, M. K., & Liang, L. (2015). Building brand loyalty through user engagement in online brand communities in social networking sites. Information Technology & People, 28, 90-106.##