Journal of Interdisciplinary Studies in Communication and Media

Journal of Interdisciplinary Studies in Communication and Media

Study of the Trust and Credibility of IRIB News Among Generation Z From the Experts’ Point of View

Document Type : Research Paper

Authors
Seyede Zahra Seyedaghaei ahmadi 1
Mohsen Shakerinejad 2
Hadi Alborzi davati 3
1 M.A. in Journalism, Department of Journalism and News, Communication and Media Faculty, IRIB University, Tehran, Iran
2 Assistant Professor, Faculty of Communication and Media, IRIB University, Tehran, Iran (Corresponding Author)
3 Ph.D in Media Management, Faculty of management, Science and Research Branch, Islamic Azad University, Tehran, Iran
10.22034/jiscm.2024.423905.1594
Abstract
The aim of this research is to present a model for the trust and credibility of the Islamic Republic of Iran Broadcasting (IRIB) among Generation Z. This study is applied in terms of purpose and qualitative in nature. Its findings were obtained through semi-structured interviews and analyzed through content analysis and codification of categories. The research experts, including communication professors, editors and journalists, and experts in the field of Generation Z, were selected through purposeful sampling. The research findings were categorized into the axial codes of credibility creation and trust building among this generation. The results show that Generation Z is an ambivalent audience who has had access to the Internet and various media from the very beginning and although the IRIB has taken steps to attract an audience among this generation, it is necessary to attract the Generation Z audience and the trust and credibility of the IRIB by providing their favorite content, creating special news sections for this generation and being present on online platforms where this generation is present.
Keywords
Trust
Credibility
News
Islamic Republic of Iran Broadcasting (IRIB)
Generation Z
Fletcher, Richard; Park, Sora(2017). The Impact of Trust in the News Media on Online News Consumption and Participation,
Digital Journalism, Pages 1281-1299,
https://doi.org/10.1080/21670811.2017.1279979.
 
 Fletcher,Richard;  Nielsen, Rasmus Kleis(2018), Are people incidentally exposed to news on social media? A comparative analysis, https://doi.org/10.1177/1461444817724170
Simanjuntak, Mory Lamhot; Mansur, Suraya; Nurhayani, Saragih; Hayati, Suryaning; Endri, Endri(2022). The role of quality and trust on using website news, International Journal of Data and Network Science 6 . 683–692.
Toff, B., & Nielsen, R. (2018). I Just Google It Folk Theories of Distributed Discovery. Journal of communication.