Journal of Interdisciplinary Studies in Communication and Media

Journal of Interdisciplinary Studies in Communication and Media

Designing a Desirable Model for the Role of IRIB in Creating Social Hope

Document Type : Research Paper

Authors
Hamidreza Kalantari 1
SeyedAlireza Afshani 2
Hossein Eslami 3
Saeed Eslami 4
1 Ph.D Student in Media Management, Department of Governmental Management, Faculty of Humanities, Yazd Branch, Islamic Azad University, Yazd, Iran
2 Professor, Department of Sociology, Faculty of Social Sciences, Yazd University, Yazd, Iran. (Corresponding Author)
3 Assistant Professor, Department of Governmental Management, Faculty of Humanities, Yazd Branch, Islamic Azad University, Yazd, Iran
4 Assistant Professor, Department of Industrial Management, Faculty of Humanities, Yazd Branch, Islamic Azad University, Yazd, Iran
10.22034/jiscm.2024.424453.1597
Abstract
Social hope plays a significant role in realizing the ideals of a society, as it can be effective in health, comprehensive participation, creativity, interaction, and development of societies. In the meantime, The Islamic Republic of Iran Broadcasting (IRIB), due to its wide impact on the masses, can play a major role in creating and deepening social hope. The aim of the present study was to present a quantitative model of the role of IRIB in creating social hope, with the separation of the metropolitan city (Tehran) and the less developed city (Ilam). The statistical population is all people who follow national media programs in Tehran and Ilam. Based on the Cochran formula, the statistical sample in Tehran was 384 people and in Ilam was 384 people. The data were collected using a researcher-made questionnaire. Then, the questionnaires were evaluated using the SEM structural equation modeling method and Amos software to present the model. The results suggested that only the effect of media performance on social hope in both Ilam and Tehran was significant. Also, in Ilam, the effect of the variables of happiness redefinition, specialization and media performance on social hope was significant, and in Tehran, the effect of the variables of justice orientation, dialogue orientation and media performance on social hope was significant. The difference in the intensity of the relationship between the variables of happiness redefinition and specialization with social hope was significant in both Tehran and Ilam, and this relationship has been stronger in Ilam.
Keywords
Social Hope
Islamic Republic of Iran Broadcasting (IRIB)
Happiness
Dialogue Orientation
Specialization
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Designing the ideal model of the role of the national media in creating social hope
Hamidreza Kalantari   PhD student in Media Management, Governmental management department, Haman sciences faculty, Yazd branch, Islamic Azad University, Yazd, Iran
SeyedAlireza Afshani Professor, Department of Cooperation and social welfare, Yazd University, Yazd, Iran. (Corresponding Author) afshanialireza@yazd.ac.ir
Hossein Eslami        Assistant Professor of Management, Governmental management department, Human sciences faculty, Yazd branch, Islamic Azad University, Yazd, Iran
Saeed Eslami Assistant Professor, Department of Industrial Management, Yazd branch, Islamic Azad University, Yazd, Iran