Journal of Interdisciplinary Studies in Communication and Media

Journal of Interdisciplinary Studies in Communication and Media

Studying Adolescents' Perceptions of the Reasons for Attracting Media Celebrities: Focusing on Their Characteristics

Document Type : Research Paper

Authors
seyyed mohammadmahdi sadati harikandeh 1
seyedalireza tahvildari 1
seyyed mohammad tahvildari 2
mahdi mohammadi 1
masoumeh esmaili 1
1 allameh tabatabaei university
2 olum va tahghighat university
10.22085/jiscm.2025.520931.1846
Abstract
to study the reasons for adolescents' attraction to celebrities, focusing on their positive and negative characteristics, using a qualitative method and thematic analysis. The statistical population of this study consisted of adolescents aged 15 to 18 in Tehran, and the participants were selected based on purposive sampling. Interviews continued until data saturation, which was evident in number 11. Three more interviews were conducted to ensure saturation, resulting in a total of 14 adolescents forming the research sample. Analysis of data from the semi-structured interviews led to the identification of 31 sub-themes, 7 main themes, and 2 core themes. The main themes included ontological-cognitive orientation, social interest-based secretary orientation, socially undesirable secretary-personality orientation, actions that disrupt connections with meaning-making social phenomena, actions that link with meaning-making phenomena, shaping individual behaviors, and shaping social behaviors by utilizing social influence. The results of this research, while introducing, highlighting, and consolidating the positive characteristics of celebrities in order to create role models for adolescents, also introduce their negative characteristics and provide a basis for promoting Iranian-Islamic culture
Keywords
trend
adolescence
celebrity
charactries