Journal of Interdisciplinary Studies in Communication and Media

Journal of Interdisciplinary Studies in Communication and Media

The Future Study of Transformation in Cultural Governance With the Agency of Artificial Intelligence

Document Type : Research Paper

Author
Seyed Mohammad Sadegh Morakabi
Assistant Professor, Department of Television, Faculty of Radio and Television Production, IRIB University, Tehran, Iran
10.22085/jiscm.2025.548388.1926
Abstract
 
 
Cultural governance is a strategic cultural leadership model for the country's affairs with the aim of creating balance, progress and promotion of the values, norms, beliefs and behaviors of the Islamic Ummah (religious nation). This concept includes policies, strategies, programs and actions of governmental and non-governmental institutions and groups that are considered and implemented with the aim of comprehensive growth and excellence of society. The future research horizon of the transformation in the field of cultural governance with the agency of artificial intelligence is to draw a religion-based perspective, which is the main subject of this research. Considering the background of studies and review of existing experiences, the researcher assumes that the use of artificial intelligence - as a new and efficient technology - will provide a wide range of capabilities for change and transformation in future models of cultural governance. Accordingly, in this article, some key aspects of this transformation and the challenges it faces in the cultural governance model have been identified. The main themes that were obtained through the futures research method and the agency of artificial intelligence are: the mechanism of using artificial intelligence as a strategic assistant in cultural governance, providing frameworks for simultaneously preserving local identity with dynamic technological changes, identifying professional and technological ethics guidelines, how to responsibly utilize technology in cultural governance, and a look at the process of facilitating the participation of members of society in the production and monitoring of content in cultural governance. In terms of research method, the study used relevant studies in the field of cultural governance, and examples of domestic and foreign experiences using the futures research method were the main tools of the researcher.
 
 
 
 
Keywords
Cultural Governance
Futures Studies
Transformation
Strategic Cultural Management
Artificial Intelligence