نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
Social hope plays a significant role in realizing the ideals of a society, as it can be effective in health, comprehensive participation, creativity, interaction, and development of societies. In the meantime, The Islamic Republic of Iran Broadcasting (IRIB), due to its wide impact on the masses, can play a major role in creating and deepening social hope. The aim of the present study was to present a quantitative model of the role of IRIB in creating social hope, with the separation of the metropolitan city (Tehran) and the less developed city (Ilam). The statistical population is all people who follow national media programs in Tehran and Ilam. Based on the Cochran formula, the statistical sample in Tehran was 384 people and in Ilam was 384 people. The data were collected using a researcher-made questionnaire. Then, the questionnaires were evaluated using the SEM structural equation modeling method and Amos software to present the model. The results suggested that only the effect of media performance on social hope in both Ilam and Tehran was significant. Also, in Ilam, the effect of the variables of happiness redefinition, specialization and media performance on social hope was significant, and in Tehran, the effect of the variables of justice orientation, dialogue orientation and media performance on social hope was significant. The difference in the intensity of the relationship between the variables of happiness redefinition and specialization with social hope was significant in both Tehran and Ilam, and this relationship has been stronger in Ilam.
کلیدواژهها English