Today, with the expansion of information and communication technologies, the use of cyberspace for religious purposes is on the rise. Christianity, like other religions, utilizes cyberspace for religious advertising. Many churches, religious centers, and Christian activists around the world have established websites that include religious content, church programs, religious songs, and various articles. Religious advertising in cyberspace has specific requirements and techniques that differ from traditional methods. In the current context, where Christianity employs all new communication techniques for its online advertising, understanding the promotional discourse of Christianity in cyberspace is crucial for identifying deviations and effectively utilizing modern techniques for Islamic advertising in cyberspace as a counter-narrative.



This research aims to achieve an understanding of the dominant discourse in Christian advertising in cyberspace by examining selected English Christian websites. The theoretical framework of the study includes concepts of religious advertising, virtual or online religion, virtual religious communities, and Christian advertising, as well as theories of discourse and coordinated management of meaning. The research method employed is a practical approach known as Padam discourse analysis. Findings indicate that the discourse of secularization of Christianity, religious liberalization, the Christianization of the world, and a humanistic approach dominate the religious advertising of Christianity in cyberspace.