Since the beginning of the Coronavirus pandemic, cyberspaces have become a path for information exchange to a great extent and Instagram has been on top of all. Studying the essence of highly visited messages becomes an important issue because it delivers a behavioral pattern of society when it faces a crisis. The present research is opting to answer the following questions: What is the essence of highly visited messages and which kind of emotions have caused them to become viral? To answer these questions, a survey was done on 600 viral messages on Instagram. By the methodology of field research, the data was collected based on messages about Corona with a high rate of visits; then the experts of psychology scored them according to their content. The next step was to categorize this quantitative data into clusters by analysis method. According to the statistical findings, messages with a high rate of the visit were divided into 3 groups. These messages are with the content of fun and entertainment, news and information, and the third group has been produced to instruct and advertise. Also, the findings show, although the rate of visits differs in each category, on the contrary, the analytical survey on the findings before the pandemic, shows that in Corona’s time, negative surprise, sadness, and fear are the most important features which attract the visitors. During Corona’s period, anger and hatred had no impact on messages to be highly visited.